Cassie Yao

Advertising / Master of Arts (MA)

School of Advertising

Ignition Optics
Turn vintage aesthetics into future-forward statements.
Ignition isn’t about looking back, it’s about remixing the past to challenge the now. We take retro silhouettes and inject them with edge, clarity, and bold intent.
The goal? Not just to be seen, but to make people look twice.
Retro’s not a memory. It’s momentum. We don’t do throwbacks—we do takeoffs.
Ignition recharges vintage styles with future energy, turning every pair of lenses into a lens for bold expression.

Airpods Max
Position AirPods Max not just as headphones, but as a portal to inner peace, a sleek escape hatch from the world’s chaos, where silence becomes a luxury you wear.
I reimagine art’s most iconic faces, Mona Lisa, The Scream, The Kiss, not as static portraits, but as people who’ve escaped the noise.
With AirPods Max, they’re not just seen, they’re gone, lost in sound, unfazed by the chaos around them.
This isn’t about headphones. It’s about a private world, carved out by music.