Yani Su

Advertising / Master of Arts (MA)

School of Advertising

Gentle Monster may lead the pack, but in a world of lookalikes, even legends get lost. With copycats creeping into our niche, it’s time to turn heads—and fur—back our way.
Our approach? Bold, bizarre, and unmissable. We’ll unleash wildly original, fuzzy, fabulous characters who wear our frames like icons, not accessories. These aren’t monsters to fear—they’re monsters to follow.
By making “weird” the new aspirational, we position Gentle Monster as the brave, stylish outlier that dares to be different.

Because in a crowded world, only the truly strange look unreal.